to high-quality users
(+8M more than expected)
generated through the campaign
(+110% of forecast)
boosted awareness,
engagement and sales

The Game


is a cross-platform cooperative PvE and free-to-play multiplayer game developed and published by Epic Games. The battle royale phenomenon has garnered over 125 million downloads since its release in 2017.

The Mission

The Mission

For the closed beta and launch of Epic Games’ highly-anticipated, action-packed tower defense game, ComboStrike managed European programmatic media buying across 5 GEOs: France, DACH, UK, Nordics & Spain.

The goal was to increase brand awareness by focusing ad spend on highly qualified audiences, generating hype with a mix of premium video & banner

The Approach

ComboStrike developed a strategic, full-funnel approach with three key stages:


We built a broad upper funnel tagging tactic that enabled the algorithms to learn about (and target) audiences with the highest intent to purchase. By leveraging programmatic’s data-driven approach, we helped Epic Games reach millions of relevant users across Europe first by targeting their core audience with relevant messaging, then using data garnered from programmatic campaigns to identify and tap secondary and tertiary audiences.


ComboStrike’s performance marketing team then chose rich media and premium ad placements to maximize user engagement with the brand, combining prospecting and retargeting to meet the campaign objectives. Having an international team was key to making.


Timely evaluation and optimization of campaign performance enabled us to reach potential gamers in the right place at the right time.

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