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CASES

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FM22 X TIKTOK

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TOP OF THE LEAGUE

Sports Interactive is the world’s leading developer of football management simulations through its Football Manager series. Together, Sports Interactive and SEGA partnered with ComboStrike and came to TikTok during the pre-launch phase of the Football Manager 2022 game, in order to build hype and generate website traffic with a UK audience.

Increase in CTR

107%

Increase in CTR

Increase in Watch Time

45%

Increase in Watch Time

Increase in Comments

203%

Increase in Comments

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HUMANKIND x FACEBOOK

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A HISTORIC SUCCESS

To create awareness of its new historical strategy game, Humankind, at a lower cost, the Sega partnered with ComboStrike to create an enticing pre-roll video clip for its Facebook and Instagram ads that followed best practices for mobile ad creative.

decrease in cost per brand recall lift, compared to business-as-usual ads

50%

decrease in cost per brand recall lift, compared to business-as-usual ads

decrease in cost per action intent lift, compared to business-as-usual ads

34%

decrease in cost per action intent lift, compared to business-as-usual ads

decrease in cost per ad recall lift, compared to business-as-usual ads

8.5%

decrease in cost per ad recall lift, compared to business-as-usual ads

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TOTAL WAR x REDDIT

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TOTAL AWARENESS

ComboStrike brought the storied videogame franchise Total War to Reddit to drive excitement and awareness for the latest installment, Total War: Warhammer 3.

Lower CPC

24%

Lower CPC

Lower CPM

29%

Lower CPM

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