Scroll

ON THE HUNT FOR A LAUNCH STRATEGY

Sharkmob studios was on the hunt for support from a killer marketing agency to drive a 360° marketing and media campaign for their very first game, Bloodhunt - a thrilling, free-to-play Battle Royale set in the famed universe of Vampire: The Masquerade.

Check out Bloodhunt Online

Partnering up with ComboStrike

Sharkmob dominated screens during the launch of their game and brought the Masquerade to new audiences by

  • #1

    building a mature and authentic game image

  • #2

    optimizing the campaign towards brand awareness and downloads

  • #3

    supporting retention with perpetual optimized media beats post-launch

In short, it was a
bloody success!

Our Solution

After building up a predictive user model, we prepared a multi-phase, scalable, modular campaign strategy that included different types of activations in order to achieve specific objectives of the different phases of the game and set up the analytics and dashboards for the campaign.

Image courtesy of Sharkmob AB

Performance
Marketing
& Media
Buying

We elaborated media plans with different tactics per phase, audiences & GEOs with differentiated bidding strategies according to established KPIs.
We handled the creation, management, optimization and reporting of campaigns in biddable and non-biddable platforms such as: YouTube, Facebook, Google Search, Bing, Yandex, Tik Tok, Instagram and various website partnerships.
We’ve provided a custom version of ComboStrike’s Business Intelligence solution including campaign performance tracking with a live analytic dashboard, creative evaluation, support with Gamesight integration and assistance with GTM updates.

results

384.3K

Conversions

7.3M

Media Clicks

1.6B

Impressions

134.3M

Views

Image courtesy of Sharkmob AB

Influencer Activations

We developed influencer-focused, hands-on events to establish relationships with global content creators during the early stages of Bloodhunt’s development. The purpose of the engagement was to lay the foundations of the first Bloodhunt communities and provide additional reach to ‘first-looks’ of the game. Beyond that, we were able to gather feedback from the creators that assisted Sharkmob with introducing elements into the game that would make it more appealing to creators. In doing so, we took care of all elements of the engagement - from planning to outreach, negotiation, contracting, scheduling, content quality assurance, reporting, and everything in between.

results

4.5M

+114%

Views

236K

+175%

Engagement Rate

97.4%

Like-Dislike Ratio

83 Hrs.

Total Live Streaming

Image courtesy of Sharkmob AB

CREATIVE
CONSULTANCY
& SERVICES

We handled the creation of the assets and copy used as ad collateral, in addition to the localization of static and video units necessary for running the campaign.
We aided Sharkmob in identifying the best-performing visuals and messaging across various properties: banners, video cuts, the Bloodhunt website, the game logo, and more. In addition to creative direction, we coordinated the creation of the Bloodhunt website; a feature-rich, GaaS-ready page designed and optimized based upon website performance analysis.

+ Logo support
+ Asset production & localisation (for the campaign)

results

6.94M

Website Visits

118K

Game Trailer Clicks

2M

Accounts Created

182

Banners Localized

Match your brand
with the right audience

Contact us

Get In Touch!

Thank you for contacting us!

We received your message and will return to you shortly.