ON THE HUNT FOR A LAUNCH STRATEGY
Sharkmob studios was on the hunt for support from a killer marketing agency to drive a 360° marketing and media campaign for their very first game, Bloodhunt – a thrilling, free-to-play Battle Royale set in the famed universe of Vampire: The Masquerade.
PARTNERING UP WITH COMBOSTRIKE
Sharkmob dominated screens during the launch of their game and brought the Masquerade to new audiences by
BUILDING A MATURE AND AUTHENTIC GAME IMAGE
OPTIMIZING THE CAMPAIGN TOWARDS BRAND AWARENESS AND DOWNLOADS
SUPPORTING RETENTION WITH PERPETUAL OPTIMIZED MEDIA BEATS POST-LAUNCH
In short, it was a
After building up a predictive user model, we prepared a multi-phase, scalable, modular campaign strategy that included different types of activations in order to achieve specific objectives of the different phases of the game and set up the analytics and dashboards for the campaign.