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ON THE HUNT FOR A LAUNCH STRATEGY
Sharkmob studios was on the hunt for support from a killer marketing agency to drive a 360° marketing and media campaign for their very first game, Bloodhunt – a thrilling, free-to-play Battle Royale set in the famed universe of Vampire: The Masquerade.
PARTNERING UP WITH COMBOSTRIKE
Sharkmob dominated screens during the launch of their game and brought the Masquerade to new audiences by
- #1
BUILDING A MATURE AND AUTHENTIC GAME IMAGE
- #2
OPTIMIZING THE CAMPAIGN TOWARDS BRAND AWARENESS AND DOWNLOADS
- #3
SUPPORTING RETENTION WITH PERPETUAL OPTIMIZED MEDIA BEATS POST-LAUNCH
In short, it was a
bloody success!
OUR SOLUTION
After building up a predictive user model, we prepared a multi-phase, scalable, modular campaign strategy that included different types of activations in order to achieve specific objectives of the different phases of the game and set up the analytics and dashboards for the campaign.
PERFORMANCE
MARKETING
& MEDIA
BUYING
We elaborated media plans with different tactics per phase, audiences & GEOs with differentiated bidding strategies according to established KPIs.
We handled the creation, management, optimization and reporting of campaigns in biddable and non-biddable platforms such as: YouTube, Facebook, Google Search, Bing, Yandex, Tik Tok, Instagram and various website partnerships.
We’ve provided a custom version of ComboStrike’s Business Intelligence solution including campaign performance tracking with a live analytic dashboard, creative evaluation, support with Gamesight integration and assistance with GTM updates.
RESULTS
384.3K
Conversions
7.3M
Media Clicks
1.6B
Impressions
134.3M
Views
INFLUENCER ACTIVATIONS
We developed influencer-focused, hands-on events to establish relationships with global content creators during the early stages of Bloodhunt’s development. The purpose of the engagement was to lay the foundations of the first Bloodhunt communities and provide additional reach to ‘first-looks’ of the game. Beyond that, we were able to gather feedback from the creators that assisted Sharkmob with introducing elements into the game that would make it more appealing to creators. In doing so, we took care of all elements of the engagement – from planning to outreach, negotiation, contracting, scheduling, content quality assurance, reporting, and everything in between.
RESULTS
4.5M
+114%Views
236K
+175%Engagement Rate
97.4%
Like-Dislike Ratio
83 Hrs.
Total Live Streaming
INFLUENCER CONTENT EXAMPLES
CREATIVE
CONSULTANCY
& SERVICES
We handled the creation of the assets and copy used as ad collateral, in addition to the localization of static and video units necessary for running the campaign.
We aided Sharkmob in identifying the best-performing visuals and messaging across various properties: banners, video cuts, the Bloodhunt website, the game logo, and more. In addition to creative direction, we coordinated the creation of the Bloodhunt website; a feature-rich, GaaS-ready page designed and optimized based upon website performance analysis.
+ Logo support
+ Asset production & localisation (for the campaign)
RESULTS
6.94M
Website Visits
118K
Game Trailer Clicks
2M
Accounts Created
182
Banners Localized