The overarching goal was to increase brand awareness and generate direct sales.
ComboStrike promotes Black Desert Online through a careful mix of brand awareness and performance marketing.
• Booking direct premium websites fitting the gaming genre
• Programmatic media buying, based on profiling and prospecting (audience enhancement and retargeting)
• Focus on sales during prelaunch and launch phases
• Affiliation (CPA+CPS model)
• SEM (Bing, Google)
• Retargeting and prospecting
• Audience Enhancement
• Affiliation (“try-for-free” model) - generating registrations for the game at a 30% conversion rate
• Programmatic and Advanced TV campaigns related to each game update
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